Dental SEO Research, Guides & Case Studies

Dental practices face a specific challenge: high competition in local search, patients who research extensively before booking, and a need to build trust before someone ever walks through the door. Most dental SEO advice focuses on directory listings and basic keywords. After auditing dozens of practices, I've found the real gaps are deeper.

Technical foundations matter more than most dental marketers acknowledge. Slow sites, poor mobile experience, and weak site architecture undermine everything else. Local SEO extends far beyond claiming your Google Business Profile - it requires consistent NAP data, strategic review acquisition, localized content that actually serves patient questions, and schema markup that helps Google understand your services, location, and credentials.

My approach to dental SEO combines technical optimization with topical authority. Rather than thin service pages stuffed with keywords, I build semantic content structures that establish your practice as the authoritative source for dental information in your area. This means comprehensive service content, educational resources that answer real patient questions, and internal linking that reinforces topical relationships. I also build high-performance dental websites designed from the ground up for SEO, AI search visibility, and the technical foundations that support long-term rankings.

The clients I work with see results through this foundation-first approach: improved local pack visibility, higher organic rankings for important content, and more qualified patient inquiries. Google Business Profile optimization, citation consistency, and review strategy all play a role - but they work because the technical and content foundation supports them.

Below you'll find my research, implementation guides, and case studies on dental SEO - real examples of what works for dental practices.