Technical SEO Research, Guides & Case Studies

Technical SEO is the foundation everything else builds on. Without clean site architecture, fast performance, proper indexation, and semantic structure, content and link building efforts deliver diminished returns. Most SEO advice treats technical optimization as a checklist - fix your meta tags, submit your sitemap, check for broken links. The reality is more nuanced.

My approach to technical SEO is rooted in 20 years of software development experience. I understand how sites are built, why performance problems occur, and how to fix issues at the code level rather than papering over them with plugins or workarounds. This means proper implementation of semantic HTML, schema markup that accurately represents entities and relationships, site architecture that supports topical authority, and performance optimization that achieves real Core Web Vitals improvements.

The technical foundations I implement support both traditional search and AI search visibility. Clean semantic structure helps Google understand content relationships and entity connections. Proper schema implementation provides explicit signals about what your site is about and who it's for. Performance optimization ensures your content is accessible and indexable without friction.

Whether you're running WordPress or a custom build with Next.js or another modern framework, the principles remain consistent: semantic structure, performance-first development, clean crawlability, and architecture that scales. If you need a site built right from the start, I offer professional website development that bakes these technical SEO principles into every build.

The guides and case studies below document my implementation approaches - real examples showing the before and after of technical SEO work, with specific metrics and methodologies you can apply to your own projects.